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Logo.dev started as a hosted logo image API, built by the same team behind Clearbit’s Logo API as its successor, retrieving company logos from a domain, ticker, ISIN, or crypto symbol through a simple image URL. It’s since grown into a broader brand data platform, with search, company data, and transaction lookup products alongside the logo endpoint. The comparison below focuses on the two Logo APIs specifically; see Beyond logos for how the wider platforms stack up.

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Brand quality & time to value

Both APIs resolve in a single request, so time to first logo is about the same either way. The real difference shows up once you’re live and requesting logos for domains you haven’t hand-picked in a demo: Brandfetch publishes its actual coverage numbers. A logo resolves for 95% of brands in the core distribution, and 86% even at the extreme long tail of small, non-tech businesses. Logo.dev doesn’t publish comparable figures, so there’s no way to check how it performs outside the brands you happen to test.

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Quick comparison

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How requests compare

Both APIs work the same way: a CDN URL built from a domain (or other identifier), with your key passed as a query parameter. Logo.dev
Brandfetch

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Why teams choose Brandfetch

  • No attribution, on any plan. Logo.dev’s free “Community” tier requires a visible link back to Logo.dev for commercial use. Brandfetch never asks for one.
  • SVG and type variants included for free. Logo.dev reserves SVG for Enterprise customers. Brandfetch includes SVG output and icon/logo/symbol variants on every plan.
  • Reliable at scale. Brandfetch runs at 100% uptime and is trusted in production by Canva, Typeform, and Experian.

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Beyond logos

Logo.dev isn’t just a logo API either. It also offers a Search API (name-to-domain matching), a Describe API (structured company data: name, description, colors, socials), a Brand API (full brand profile: logo, brandmark, banners, colors, description, socials), and an early-access Transaction API (merchant identification from card transactions). Brandfetch’s broader suite covers similar ground: Brand API for a full brand profile, Brand Context API for LLM-ready brand context, Brand Search API for name-to-domain matching, Transaction API for merchant identification, and an MCP server that exposes all of it to AI assistants like Claude and Cursor. If you’re evaluating the two platforms as a whole rather than just their logo endpoints, compare those products directly rather than relying on the logo-only comparison above.

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