icons.duckduckgo.com that some developers repurpose to display company “logos” for free. Like Google’s favicon endpoint, it wasn’t built or documented for this use case.
Brand quality & time to value
There’s no brand dataset behind this endpoint either, it returns whatever.ico a site happens to expose, or a generic placeholder with a 404 status if it doesn’t. Brandfetch resolves an actual logo for 95% of brands in its core distribution, and 86% even at the extreme long tail of small, non-tech businesses, measured and published openly.
Failures surface as that generic placeholder in your UI: you find out a logo is missing when a user reports it, not before. Brandfetch’s fallback options mean you decide up front what happens when a logo isn’t available, instead of debugging it in production.
Quick comparison
How requests compare
DuckDuckGo Favicon APIWhy teams choose Brandfetch
- Real logos, not favicons. ICO favicons are tiny, often generic, and not meant to represent a brand in a product UI.
- Predictable failure handling. DuckDuckGo’s endpoint swaps in a generic placeholder when a favicon is missing. Brandfetch gives you four documented fallback strategies to choose from instead.
- Built for production. 100% uptime and documented rate limits, backed by a team that supports it.
Get started
Logo API overview
See the full feature set and implementation guide
Get your client ID
Free account, no credit card required