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Clearbit’s Logo API shut down in December 2025 and no longer serves logos. If logo.clearbit.com is still in your codebase, see the migration guide to switch over.
For nearly a decade, Clearbit’s Logo API was the default way to drop a company logo into an app with a single request to https://logo.clearbit.com/{domain}. It shut down in December 2025 as part of Clearbit’s wind-down under HubSpot, so any integration still pointed at it is now broken. Here’s how Brandfetch compares to what Clearbit’s Logo API used to offer.

Brand quality & time to value

Clearbit’s Logo API pulled from a fixed dataset collected from public web sources. It didn’t index new domains on the fly, so a domain that wasn’t already in the dataset simply returned a 404. Brandfetch resolves brands live, if a domain isn’t indexed yet, it’s discovered on the spot, which is how the dataset holds 95% logo coverage in its core distribution and 86% even at the extreme long tail of small, non-tech businesses. Time to first logo is the same shape for both (a single request), but what happens when a logo can’t be found differs. Clearbit returned a plain 404 with no fallback options. Brandfetch lets you choose a lettermark, its own mark, a transparent placeholder, or a 404, so you decide the outcome up front instead of debugging a broken image later.

Quick comparison

How requests compare

Clearbit (former)
Brandfetch
Brandfetch was designed as a drop-in replacement: the same domain-based lookup, with a client ID added and a much richer set of optional parameters.

Why teams choose Brandfetch

  • Actually maintained. Clearbit’s Logo API is gone for good. Brandfetch is actively developed and used in production by Canva, Typeform, and Experian.
  • No attribution required. Clearbit’s free usage required a visible link back to clearbit.com on every page showing a logo. Brandfetch never asks for one.
  • Richer identifiers. Beyond domains, look up logos by stock/ETF ticker, ISIN, or crypto symbol.
  • More control over output. Theme variants, logo type variants (icon, logo, symbol), and four fallback strategies, none of which Clearbit’s Logo API offered.
Migrating existing Clearbit URLs? Follow the step-by-step migration guide.

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Logo API overview

See the full feature set and implementation guide

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