Use Brandfetch with Microsoft PowerPoint

Microsoft PowerPoint has no IMAGE function like Sheets or Microsoft Excel, so logos go in as static pictures. For a single slide, paste a Brandfetch URL directly into the picture dialog. For a whole deck, VBA’s Shapes.AddPicture accepts a Brandfetch URL too, so a short macro can drop dozens of logos in one run instead of pasting each one by hand.

Quick manual insert

Build the logo URL

Use a high resolution so the logo stays sharp if it’s resized on the slide:

https://cdn.brandfetch.io/nike.com/w/512/h/512?c=BRANDFETCH_CLIENT_ID

Insert it as a picture

In Microsoft PowerPoint for Windows, go to Insert > Pictures > This Device, then paste the URL into the filename field instead of picking a local file, and click Insert.

The picture dialogs in Microsoft PowerPoint for Mac and Microsoft PowerPoint for web don’t accept URLs. Download the image in your browser first, then insert it from disk.

Reuse it across the deck

To keep a logo consistent across every slide in a layout, add it to the Slide Master (View > Slide Master) once instead of pasting it slide by slide.

Macros: insert logos in bulk

Shapes.AddPicture is documented as taking a local file path, but current Microsoft 365 desktop builds also accept an http/https URL directly in that argument and fetch it on the spot, no download-then-insert step needed. That makes it a drop-in replacement for the CDN URL used above, looped over as many logos as you need. Both macros below request the icon.png variant rather than Brandfetch’s WebP default, since AddPicture inserts PNG reliably across Office versions.

Macros need Microsoft PowerPoint desktop; they don’t run in Microsoft PowerPoint for web. Save the file as a macro-enabled presentation (.pptm) and allow macros when you reopen it. If AddPicture raises error 1004 (“The specified file was not found”), your build doesn’t fetch URLs, download the logo files first and pass local paths instead.

Build a logo wall

Drops a grid of logos onto the current slide from a list of domains, useful for a “trusted by” or portfolio slide. Each inserted picture is tagged with the domain in its Alt Text, so the refresh macro below can find it again later.

Insert Logo Wall

Sub InsertLogoWall()
    Dim domains As Variant
    domains = Array("nike.com", "airbnb.com", "slack.com", "notion.so", "figma.com", "linear.app")

    Dim clientId As String
    clientId = "BRANDFETCH_CLIENT_ID"

    Dim sld As Slide
    Set sld = ActiveWindow.View.Slide

    Dim cols As Integer, logoSize As Single, gap As Single
    cols = 3
    logoSize = 90
    gap = 24

    Dim i As Integer, col As Integer, row As Integer
    Dim domain As String, url As String, pic As Shape

    For i = 0 To UBound(domains)
        domain = domains(i)
        url = "https://cdn.brandfetch.io/" & domain & "/w/256/h/256/icon.png?c=" & clientId

        col = i Mod cols
        row = i \ cols

        Set pic = sld.Shapes.AddPicture(FileName:=url, LinkToFile:=msoFalse, SaveWithDocument:=msoTrue, _
            Left:=40 + col * (logoSize + gap), Top:=100 + row * (logoSize + gap), _
            Width:=logoSize, Height:=logoSize)
        pic.AlternativeText = "brandfetch:" & domain
    Next i
End Sub

Refresh every logo in a deck

Rerun this any time to swap in fresh logos across every slide at once, for example after a client rebrand, or to bump resolution before a deck goes to print. It finds every picture tagged by the macro above, re-fetches it at the shape’s current size and position, and replaces it in place.

Refresh All Logos

Sub RefreshAllLogos()
    Dim clientId As String
    clientId = "BRANDFETCH_CLIENT_ID"

    Dim sld As Slide, shp As Shape, newShp As Shape
    Dim i As Integer, domain As String

    For Each sld In ActivePresentation.Slides
        For i = sld.Shapes.Count To 1 Step -1
            Set shp = sld.Shapes(i)
            If shp.Type = msoPicture And Left(shp.AlternativeText, 11) = "brandfetch:" Then
                domain = Mid(shp.AlternativeText, 12)

                Set newShp = sld.Shapes.AddPicture(FileName:="https://cdn.brandfetch.io/" & domain & "/w/512/h/512/icon.png?c=" & clientId, _
                    LinkToFile:=msoFalse, SaveWithDocument:=msoTrue, _
                    Left:=shp.Left, Top:=shp.Top, Width:=shp.Width, Height:=shp.Height)
                newShp.AlternativeText = shp.AlternativeText

                shp.Delete
            End If
        Next i
    Next sld
End Sub

Running a macro

Open the VBA editor

Press Alt+F11 (Windows) or Fn+Option+F11 (Mac), then Insert > Module and paste one of the macros above.

Run it

With a slide open in Normal view, press F5 or Run > Run Sub/UserForm.

Save as macro-enabled

Save the deck as PowerPoint Macro-Enabled Presentation (.pptm) so the macros are kept for next time.

Access all brand data (logos, colors, company data…)

Logos are only half of an on-brand deck, the other half is the brand’s colors. Those come from the Brand API, which returns each brand’s color palette, fonts, and company info as JSON. You’ll need a Brand API key from the API keys page, this is a secret key, separate from the client ID used above. This macro fetches a brand’s accent color and draws a color bar across the bottom of every slide:

Apply Brand Accent

Sub ApplyBrandAccent()
    Dim apiKey As String, domain As String
    apiKey = "YOUR_BRAND_API_KEY"
    domain = "nike.com"

    Dim http As Object
    Set http = CreateObject("MSXML2.XMLHTTP")
    http.Open "GET", "https://api.brandfetch.io/v2/brands/domain/" & domain, False
    http.setRequestHeader "Authorization", "Bearer " & apiKey
    http.Send

    If http.Status <> 200 Then
        MsgBox "Brand API returned status " & http.Status
        Exit Sub
    End If

    ' pull the accent color's hex code out of the JSON
    Dim re As Object, matches As Object
    Set re = CreateObject("VBScript.RegExp")
    re.Pattern = "\{[^{}]*""type""\s*:\s*""accent""[^{}]*\}"
    Set matches = re.Execute(http.responseText)
    If matches.Count = 0 Then
        MsgBox "No accent color found for " & domain
        Exit Sub
    End If

    re.Pattern = "#[0-9A-Fa-f]{6}"
    Dim hexColor As String
    hexColor = re.Execute(matches(0).Value)(0).Value

    Dim accentRGB As Long
    accentRGB = RGB(CLng("&H" & Mid(hexColor, 2, 2)), _
                    CLng("&H" & Mid(hexColor, 4, 2)), _
                    CLng("&H" & Mid(hexColor, 6, 2)))

    Dim sld As Slide, bar As Shape
    For Each sld In ActivePresentation.Slides
        Set bar = sld.Shapes.AddShape(msoShapeRectangle, _
            0, ActivePresentation.PageSetup.SlideHeight - 8, _
            ActivePresentation.PageSetup.SlideWidth, 8)
        bar.Fill.ForeColor.RGB = accentRGB
        bar.Line.Visible = msoFalse
    Next sld
End Sub

The same response carries the full palette (colors), the brand’s fonts, and company data, so the pattern extends to title colors, themed shapes, or a closing slide with company facts. Each run counts against your Brand API plan’s quota.

MSXML2.XMLHTTP (the HTTP client used here) is Windows-only, so this macro doesn’t run on Microsoft PowerPoint for Mac. On a Mac, fetch the JSON once with curl in Terminal and hardcode the hex value instead.

Brand API keys are secret. A macro embeds the key in the presentation file, so strip it before sharing the deck outside your team.

At scale: Macabacus Logo Library

If your team inserts logos into decks constantly (pitch books, client reports), Macabacus partners with Brandfetch to power Logo Library, a Microsoft PowerPoint add-in that lets you search and insert from Brandfetch’s logo dataset directly inside Microsoft PowerPoint, no URL-pasting required.

Integrations

Comparisons

Guides

Use Brandfetch with Microsoft PowerPoint

Quick manual insert

Macros: insert logos in bulk

Build a logo wall

Refresh every logo in a deck

Running a macro

Access all brand data (logos, colors, company data…)

At scale: Macabacus Logo Library

​Quick manual insert

​Macros: insert logos in bulk

​Build a logo wall

​Refresh every logo in a deck

​Running a macro

​Access all brand data (logos, colors, company data…)

​At scale: Macabacus Logo Library

Quick manual insert

Macros: insert logos in bulk

Build a logo wall

Refresh every logo in a deck

Running a macro

Access all brand data (logos, colors, company data…)

At scale: Macabacus Logo Library