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URL Structure

The Logo API uses a structured URL format that allows you to customize logo retrieval through path and query parameters:

Short version

Full version with all parameters

To use Logo API, you must include your client ID with every request. To get your client ID, register for free from our Developer Portal.

identifier

Type: string Required Identifier to retrieve brand assets. Accepted formats:
  • Domain: nike.com
  • Brand ID: id_0dwKPKT
  • ISIN: US6541061031
  • Stock or ETF ticker: NKE
  • Crypto symbol: BTC, ETH (uppercase preferred)
To avoid potential naming collisions between identifier types, you can use explicit type routes with the pattern {type}/{identifier}:
  • domain/nike.com - Query by domain name
  • ticker/NKE - Query by Stock or ETF ticker
  • isin/US6541061031 - Query by ISIN code
  • crypto/BTC - Query by Crypto symbol
Examples:
If you omit the type prefix (e.g., nike.com instead of domain/nike.com), the API will auto-detect the identifier type. The detection order is: Domain → Stock or ETF ticker → ISIN → Crypto symbol. However, we recommend using explicit type routes to prevent collisions and ensure accurate results.

theme

Type: enum<string>
  • light — The light version of the logo
  • dark — The dark version of the logo

fallback

Type: enum<string>
  • brandfetch — The Brandfetch logo
  • transparent — A see-through placeholder for custom background options
  • lettermark — A square icon featuring the first letter of the brand’s name (applies only to type=icon)
  • 404 — HTTP status 404 and a see-through placeholder for custom background options
Default: Varies by type
  • brandfetch for icon
  • transparent for logo and symbol

h

Type: number Height of the logo. The ratio of the logo is always respected.

w

Type: number Width of the logo. The ratio of the logo is always respected.

type

Type: enum<string>
  • icon — (default) The icon used on social profiles (e.g., Tesla’s social icon)
  • logo — The horizontal logo, usually seen on large surfaces (e.g., Tesla’s logo)
  • symbol — The universal mark that abstractly represents the brand (e.g., Tesla’s T symbol)