🛠️ Path parameters

Below is the complete list of parameters for embedding the logo that best matches your use case:

.../{identifier}/{type}/theme/{theme}/fallback/{fallback}/h/{height}/w/{width}?c={your-clientId}
ParameterTypeDescription
identifierstringBrand’s identifier (see table below). required
typestringLogo’s type (see table below).
themestringLogo’s theme (see table below).
fallbackstringLogo’s fallback (see table below).
heightnumberLogo’s height. The ratio of the logo is always respected.
widthnumberLogo’s width. The ratio of the logo is always respected.

Identifier

TypeDescription
domainDomain name (FQDN) (e.g. nike.com).
brandIdBrand ID (e.g. id_0dwKPKT).
stock symbolAbbreviation used to uniquely identify publicly traded shares (e.g. NKE).
isinInternational Securities Identification Number (ISIN) (e.g. US6541061031).

Logo type

TypeDescription
iconThe icon that is used on social profiles (e.g. Tesla’s social icon)
logoThe horizontal logo, usually seen on large surfaces (e.g. Tesla’s logo)
symbolThe universal mark that abstractly represents the brand (e.g. Tesla’s T symbol).

Logo theme

ThemeDescription
lightThe light version of the logo.
darkThe dark version of the logo.

Logo fallback

FallbackDescription
brandfetchThe Brandfetch logo (default).
transparentA see-through placeholder for custom background options.
lettermarkA square icon featuring the first letter of the brand’s name (applies only to type=icon).
404HTTP status 404 and a see-through placeholder for custom background options.