​
⚖️ Guidelines

​
1. Attribution

Logo Link is free with attribution.

We only require a link back to brandfetch.com/developers/logo-api on any page the logo is displayed. Attribution links should use at least a 12-point font and be indexable.

<a href="https://brandfetch.com/developers/logo-api">Logos by Brandfetch</a>

If you’re looking to remove attribution contact us for a custom setup.

​
2️. Hotlinking

We require Logo Link to be directly used or embedded in your applications.

By using Logo Link and embedding our CDN in your application, we can better track logo views and pass those stats on to the brand owner, providing them with context on how popular their brand is and how it’s being used.

<img src="https://cdn.brandfetch.com/{domain}" alt="Logos by Brandfetch" />

Embedding Logo Link directly within your HTML image tags also guarantees that the logo remains up-to-date at all times.

👉 When embedding Logo Link without a paid API Key or custom setup, HTTP requests must include the Referer header with the request origin. Your HTTP Referrer-Policy header must not be set to no-referrer.

⚠️ Programatic access without a paid API Key is not allowed and will get you rate-limited and/or blocked. Scraping logos will also get you blocked.

If you’re looking to cache the logos contact us for a custom setup.

​
3️. Replicating Brandfetch

You cannot replicate the core user experience of Brandfetch.

The best way to make sure that your application doesn’t violate this guideline is to integrate Brandfetch inside an existing app that offers more value than simply the Brandfetch integration.

Some examples:

  • ✅ The Typeform integration improves the user’s onboarding by presenting brand logos. Without this integration, the app still has a lot of value to its users.
  • ✅ The Pitch integration brings brand logos inside Pitch’s editor to streamline the creation of presentations. Without this integration, the app still has a lot of value to its users.
  • 🚫 A logo search returning logos from Logo Link. Without the integration, the app has no content and no value to users.
  • 🚫 An unofficial Logo API allowing users to access brand logos via Logo Link. Without the API, the app has no content and no value to users.

If you believe your use case is too close to Brandfetch contact us.

​
4️. Respecting trademark laws

Logos are the property of their respective trademark owners. Usage of logos must adhere to the principles of “fair use,” which permits referencing a brand within certain legal confines. It is prohibited to use third-party logos for:

  • Commercial purposes without permission: You may not use logos to sell or promote products, services, or events without explicit permission from the trademark owner.
  • Misrepresentation: Using logos in a way that suggests endorsement, sponsorship, or affiliation with the trademark owner without their consent is strictly forbidden.
  • Altering Logos: Modifying or adapting logos in ways that could confuse or mislead users is not allowed.

Always ensure that your use of logos adheres to these guidelines. If you are uncertain, consult with a legal professional.

OverviewParameters