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⚖️ Guidelines

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1. Rate Limit

Logo API is free to use and we don’t ask for any attribution.
We offer a fair use rate limit of 500,000 requests per month, which is designed to cover most small to medium applications. If your usage approaches this limit, we’ll send you a friendly heads-up so you can adjust your usage or explore an upgrade to an unlimited tier. For enterprises, we provide custom solutions, including SLA agreements, custom terms, and flexible caching options to ensure optimal performance at scale. These plans are tailored to meet the needs of high-volume users. Feel free to contact us to discuss the right plan for your use case.

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2. Authentication

Every request must include your unique clientId.
To use Logo API, you must include your clientId with every request. Adding your clientId provides reliable access, supports fair usage, and keeps consistent performance across all requests. How to get your client ID:
  1. Register as a developer: Create a free account and access your clientId from the developer portal.
  2. Authenticate your requests: Include your clientId in each request as shown in the example below: 
<img
  src="https://cdn.brandfetch.io/{domain}?c={your-client-id-here}"
  alt="Logos by Brandfetch"
/>

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3. Hotlinking

We require logo links to be directly embedded in your applications.
Embedding logo links directly within your HTML image tags guarantees that the logo remains up-to-date at all times. It also ensures a faster and more reliable implementation. See our uptime. 
<img
  src="https://cdn.brandfetch.io/{domain}?c={your-client-id-here}"
  alt="Logos by Brandfetch"
/>
👉 When embedding a logo link, HTTP requests must include the Referer header with the request origin. Your HTTP Referrer-Policy header must be set to one of: origin, origin-when-cross-origin, strict-origin, strict-origin-when-cross-origin (browser default), or unsafe-url. ⚠️ Programmatic access to logo images is not permitted and may result in rate limiting or blocking. Scraping logos will also lead to a block. If your use case requires caching, please contact us for a custom setup.

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4. Replicating Brandfetch

You cannot replicate the core user experience of Brandfetch.
he best way to ensure that your application doesn’t violate this guideline is by integrating Brandfetch into an existing app that offers more value than just the Brandfetch integration. Some examples:
  • ✅ The Typeform integration improves the user’s onboarding by presenting brand logos. Without this integration, the app still has a lot of value to its users.
  • ✅ The Pitch integration brings brand logos inside Pitch’s editor to streamline the creation of presentations. Without this integration, the app still has a lot of value to its users.
  • 🚫 A logo search that only returns logos from Logo API. Without the integration, the app has no content and no value to users.
  • 🚫 An unofficial Logo API that allows users to access brand logos via Logo API. Without the API, the app has no content and no value to users.
If you’re unsure about your use case, please contact us.
Logos are the property of their respective trademark owners. Logo usage must comply with the principles of “fair use,” which allow referencing a brand without endorsement, misrepresentation, or alteration. If you’re unsure, consult a legal professional.