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Clearbit’s Logo API will shut down on December 1, 2025. Brandfetch Logo API is the ideal future-proof replacement for modern startups and large enterprises.
Clearbit’s once-popular Logo API is shutting down, leaving many developers searching for a Clearbit logo alternative that offers reliable, up-to-date logos. If your code currently relies on https://logo.clearbit.com/:domain to fetch brand logos, your app might stop rendering logos soon. This guide provides a comprehensive overview of migrating to a new Logo API solution. We’ll explain why you should consider migrating, and walk through the migration process (using Brandfetch’s Logo API as an example) with code samples and best practices. By the end, you’ll have a clear path to replace Clearbit’s Logo API with a robust alternative.

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Why Brandfetch?

Clearbit’s Logo API service is being deprecated – it’s not maintained and is scheduled to terminate at the end on December 1, 2025. This means existing integrations will eventually stop working. To keep your product’s UI displaying company logos, migrating to a new Logo API is a must. Fortunately, several alternatives have emerged. Logo API from Brandfetch is a strong choice, it’s reliable with a 100% uptime, it’s trusted in production by Canva, Typeform and Experian, and has the most generous free tier with up-to 500,000 requests/month making it the no-brainer alternative solution.

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Migration guide

Below is a simplified pathway for migrating from Clearbit’s Logo API to Brandfetch as your primary logo API.
1

Replace your Base URL

Brandfetch is designed as a drop-in replacement for Clearbit’s Logo API. The migration primarily involves updating the base URL in your existing requests.
https://logo.clearbit.com/

https://cdn.brandfetch.io/
2

Register an account and get your Client ID

Each request must include your unique client ID. This ensures your usage stays within fair limits and logos render reliably.
https://cdn.brandfetch.io/:domain?c=BRANDFETCH_CLIENT_ID
To get your client ID, register for free from our Developer Portal.
3

Go further

Beyond simply swapping out the base URL, Brandfetch’s Logo API offers powerful features to enhance your logo fetching experience:
  • Logo types: Access not just logo icons, but also brand symbols and main logos.
  • Theme variants: Access dark or light logos, display them on any background.
  • Customizable sizing: Adjust the logo’s height and width to fit your needs.
  • Smart fallbacks: Even when a logo isn’t available, you’ll get fallbacks.
  • Search by Stock ticker: Query directly by Stock Ticker (e.g., NKE).
  • Search by ISIN: Query directly by ISIN (e.g., US6541061031).
To make the most of your logo integrations, explore these options in our API Reference.

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Pricing, Attribution & Rate Limits

Logo API is free with 500,000 requests/mo and you don’t need to display an attribution link—simply include your clientId in every request. If you anticipate heavy usage, contact sales to explore enterprise packages including custom caching rules, SLAs, and flexible legal terms.

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Conclusion

Brandfetch Logo API is the replacement for modern startups and large enterprise with reliable maintenance, and a far richer dataset for those who want to expand beyond simple logos. Get started today by signing up for a free account on our Developer Portal.