Logo Link is a simple CDN link that gives you access to any brand’s latest logos.

https://cdn.brandfetch.io/brandfetch.com

It’s customizable with powerful transformation capabilities and is meant to be directly embedded in your HTML tags so the logo always remains up-to-date.

Key features:

  • Rich taxonomy: Access not just logo icons, but also brand symbols and main horizontal logos.
  • Theme support: Access dark or light logos so you can display them on any background.
  • Customizable sizing: Adjust the logo’s height and width to fit your needs.
  • Smart fallbacks: Even when a logo isn’t available, you’ll get fallbacks.
  • Stay on-brand: Logo Link automatically updates to the latest brand logo, so you’re always on-brand.

Best of all? It’s free with attribution.

Get started by trying the query builder and reading the documentation.

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Brand Quality Score

We now score brands on quality and make the score available via the Brands API. The quality score is a float between 0-1 which indicates the quality of the data for the given brand. The score is useful for when you don’t want to show lower quality brands to your users.

Each brand now has a new qualityScore attribute with it’s respective score:

{
  "name": "Brandfetch",
  "domain": "brandfetch.com",

  "qualityScore": 0.7599741515319993,

  ...

}

The score is engineered to divide into thirds: Lower 3rd is poor quality, middle 3rd is OK quality, upper 3rd is high quality. Lower scores indicate that a brand is less likely to be a “real” brand. For example, where google.com will score high, my-random-blog.com will score between 0.3-0.4. The score factors in things like data-recency, whether the brand has been claimed, if it has been manually verified by our team, the brand’s domain ranking on the web, as well as other factors.

The score can be used to sort multiple brands in a list to determine which brand may be the best option to show to a user.

The way we calculate this score may change over time such that a score for a given brand may change, but will remain aligned such that it divides quality into thirds: low, medium, high.

​
Brand Firmographics

We’ve added a few firmographic attributes to brands on the Brands API. The new attributes: number of employees, year founded, industry categorization, company kind, and geographic information about the brand’s company headquarters.

{
  "name": "Stripe",
  "domain": "stripe.com",
  "company": {
    "employees": 1001,
    "foundedYear": 2010,
    "industries": [
      {
        "score": 1,
        "id": "37",
        "name": "Programming and Developer Software",
        "emoji": "🖥",
        "parent": {
          "emoji": "🖥",
          "id": "28",
          "name": "Computers Electronics and Technology",
          "slug": "computers-electronics-and-technology"
        },
        "slug": "programming-and-developer-software"
      },
      {
        "score": 1,
        "id": "28",
        "name": "Computers Electronics and Technology",
        "emoji": "🖥",
        "parent": null,
        "slug": "computers-electronics-and-technology"
      }
    ],
    "kind": "PRIVATELY_HELD",
    "location": {
      "city": "South San Francisco",
      "country": "United States",
      "countryCode": "US",
      "region": "Americas",
      "state": "California",
      "subregion": "Northern America"
    },
  },

  ...
}

More details on the available attributes can be found in the API documentation here.

​
Brand is NSFW?

We’ve added a isNsfw convenience attribute to the root of the brand object on the Brands API response. When the value of isNsfw is true, we’re indicating that we believe the brand to be, contain, or relate to adult content such as pornography (both photographic and animated) as well as adult-related like online sex shops.

{
  "name": "Example",
  "domain": "adult-content.xxx",

  "isNsfw": true,

  ...

}

​
Brand industry classifications

We now classify brands into one or more industry categories and make this data available through the Brands API. The industry is returned on brands’ company attribute:

{
  "name":"Stripe",
  "domain": "stripe.com",

  "company": {
    "industries": [
      {
        "score": 1,
        "id": "37",
        "name": "Programming and Developer Software",
        "emoji": "🖥",
        "parent": {
          "emoji": "🖥",
          "id": "28",
          "name": "Computers Electronics and Technology",
          "slug": "computers-electronics-and-technology"
        },
        "slug": "programming-and-developer-software"
      },
      {
        "score": 1,
        "id": "28",
        "name": "Computers Electronics and Technology",
        "emoji": "🖥",
        "parent": null,
        "slug": "computers-electronics-and-technology"
      }
    ],

    ...

  },

  ...

}

More details on the available attributes can be found in the API Reference.

In the coming weeks we will release a free Taxonomy API for retrieving our industry taxonomy. In the meantime view the complete industry list here.

2023