> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brandfetch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Clearbit Logo API

> How Brandfetch's Logo API compares to Clearbit's discontinued Logo API

<Warning>
  Clearbit's Logo API shut down in December 2025 and no longer serves logos. If `logo.clearbit.com` is still in your codebase, see the [migration guide](/guides/migrate-from-clearbit-logo-api) to switch over.
</Warning>

For nearly a decade, Clearbit's Logo API was the default way to drop a company logo into an app with a single request to `https://logo.clearbit.com/{domain}`. It shut down in December 2025 as part of Clearbit's wind-down under HubSpot, so any integration still pointed at it is now broken. Here's how Brandfetch compares to what Clearbit's Logo API used to offer.

## Brand quality & time to value

Clearbit's Logo API pulled from a fixed dataset collected from public web sources. It didn't index new domains on the fly, so a domain that wasn't already in the dataset simply returned a 404. Brandfetch resolves brands live, if a domain isn't indexed yet, it's discovered on the spot, which is how the dataset holds [95% logo coverage in its core distribution and 86% even at the extreme long tail](/accuracy/coverage-and-quality) of small, non-tech businesses.

Time to first logo is the same shape for both (a single request), but what happens when a logo can't be found differs. Clearbit returned a plain 404 with no fallback options. Brandfetch lets you choose a lettermark, its own mark, a transparent placeholder, or a 404, so you decide the outcome up front instead of debugging a broken image later.

## Quick comparison

|                  | Brandfetch                                                    | Clearbit Logo API (former)                       |
| ---------------- | ------------------------------------------------------------- | ------------------------------------------------ |
| Status           | Actively maintained                                           | Shut down, December 2025                         |
| Free tier        | 500,000 requests/mo                                           | Free, no published request quota                 |
| Attribution      | Never required                                                | Required, a visible link back to clearbit.com    |
| Identifiers      | Domain, ticker, ISIN, crypto                                  | Domain only                                      |
| Customization    | Size, format, theme, type, and fallback, all as path segments | Basic `size`, `format`, `greyscale` query params |
| Fallback options | Lettermark, Brandfetch mark, transparent, 404                 | None, missing logos returned a plain 404         |

## How requests compare

**Clearbit (former)**

<CodeGroup>
  ```text theme={null}
  https://logo.clearbit.com/nike.com
  ```
</CodeGroup>

**Brandfetch**

<CodeGroup>
  ```text theme={null}
  https://cdn.brandfetch.io/nike.com?c=BRANDFETCH_CLIENT_ID
  ```
</CodeGroup>

Brandfetch was designed as a drop-in replacement: the same domain-based lookup, with a client ID added and a much richer set of optional parameters.

## Why teams choose Brandfetch

* **Actually maintained.** Clearbit's Logo API is gone for good. Brandfetch is actively developed and used in production by Canva, Typeform, and Experian.
* **No attribution required.** Clearbit's free usage required a visible link back to clearbit.com on every page showing a logo. Brandfetch never asks for one.
* **Richer identifiers.** Beyond domains, look up logos by stock/ETF ticker, ISIN, or crypto symbol.
* **More control over output.** Theme variants, logo type variants (icon, logo, symbol), and four fallback strategies, none of which Clearbit's Logo API offered.

<Tip>
  Migrating existing Clearbit URLs? Follow the [step-by-step migration guide](/guides/migrate-from-clearbit-logo-api).
</Tip>

## Get started

<CardGroup cols={2}>
  <Card title="Logo API overview" icon="circles-overlap" href="/logo-api/overview" iconType="light" cta="Learn more">
    See the full feature set and implementation guide
  </Card>

  <Card title="Get your client ID" icon="key" href="https://developers.brandfetch.com/register" iconType="light" cta="Register">
    Free account, no credit card required
  </Card>
</CardGroup>